How a Redefined Employment
Brand Empowered Raising Cane’s
to Attract Top Talent
Driving Measurable Business Growth with Employer Branding
Raising Cane’s wasn’t looking for just anyone to join their ranks—the company wanted candidates who aspired to a higher standard. In a competitive job market, the transactional messaging of recruitment campaigns simply wouldn’t connect with the top talent.
Read the case story to learn how asking a simple question, “Are you chicken enough?” led to stronger, more ownable communications that raised the measure of success.