Driving Measurable Business Growth with Employer Branding

Raising Cane’s wasn’t looking for just anyone to join their ranks—the company wanted candidates who aspired to a higher standard. In a competitive job market, the transactional messaging of recruitment campaigns simply wouldn’t connect with the top talent. 

Read the case story to learn how asking a simple question, “Are you chicken enough?” led to stronger, more ownable communications that raised the measure of success.