Just Desserts: Breaking Through

the Clutter by Bringing the Joy




Connecting Candidates to the Real Employee Experience

Nothing Bundt Cakes wasn’t the only employer struggling to attract candidates during the Great Resignation. The real challenge was extending the brand message of “Bring the Joy” from the customer experience to the employee experience. 

To set Nothing Bundt Cakes apart within the competitive job market, MindHandle helped showcase the uniquely creative environment that empowered employees to express themselves freely.