Digital Marketing Specialist (Content)

Full-Time

Based in Dallas, TX, USA (Remote OK)

Department: Digital Marketing

Hiring Manager: Maria Colaluca, Head of Digital Marketing

 

Do You Mind?

At MindHandle, we’re doing something that’s never been done before: Building brands from the inside-out. We’re a collection of storytellers who believe it’s about time employees get the same attention as consumers. That’s why we specialize in internal communications, turning up the emotional quality of creative advertising that reaches employees. With this mindset, we’re adding tremendous value to organizations like Nothing Bundt Cakes, Topgolf, Raising Cane’s, Frost Bank and more.

Values-Driven Ad Agency, Building Brands on Culture

Our story is about so much more than what we do for our clients. It’s about what YOU can do HERE. By choosing to work at MindHandle, you’re aligning yourself (and your work) with our values and promises, and you can expect the same from others around you.

Who You Are:

Do you love creating compelling web, mobile and digital communication experiences that support overall communication strategies leading to clients’ growth? As a Digital Marketing Specialist, you will develop various online promotions and campaigns to support inbound digital efforts. Part digital marketing guru and part content marketing guru, you are the key point of contact for disseminating communications materials and information through enhanced digital activities.

What You'll Do:

  • Plan, develop and execute digital marketing programs and campaigns using inbound and content marketing methodologies
  • Set KPIs and SMART goals that align with client’s business and marketing objectives
  • Provide insight and recommendations to continuously improve campaign performance
  • Use HubSpot to build, deploy and monitor marketing programs, such as engagement and nurture campaigns, trigger and batch email campaigns, and webinars
  • Work with the creative team to build out monthly content calendars that align with marketing goals
  • Work with the creative team to build emails, blog posts, landing pages, content offers (white papers, e-Books, etc) and social media posts
  • Utilize SEO best practices to optimize campaigns, blogs and websites
  • Assist in onboarding clients with MarTech solutions and providing ongoing CRM support
  • Implement digital marketing best practices and ensure proper end-to-end testing of programs prior to launch
  • Establish and deliver marketing, reporting, dashboards, and analysis on program performance, conversions, attribution, and effectiveness
  • Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and applicable email laws

What You’ll Need

  • Bachelor's degree (preferably in Marketing)
  • Strong Digital Marketing background with 2+ years of inbound or content marketing experience (HubSpot experience preferred)
  • Strong understanding of current online marketing concepts, trends, strategies and best practices
  • Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
  • Familiarity with the following is a plus: Google Analytics, Google Search Console, SEMRush, Spyfu, SimilarWeb, MOZ or AdWords
  • Experience with CRM Systems
  • Experience with on-page and off-page SEO
  • Creative, open-minded and enthusiastic about seeking new solutions to challenges
  • Comfortable multi-tasking and eager to take on more projects
  • Experience working with B2B sales organizations as it relates to successfully executing campaigns, gaining stakeholder alignment and gathering feedback
  • Working knowledge of HTML and CSS
  • Strong analytical skills with experience in reporting and data analysis

What You Might Also Bring

  • Some design chops with proficiency in Photoshop and web-optimized graphics

What We Offer 

MindHandle is committed to fostering an inclusive and flexible environment that encourages team members to thrive – both at work and outside it. We care about you, your health, your future, and the people you care about. That’s why we provide the following benefits:

  • Health insurance - medical, prescription, dental and vision
  • Health savings account
  • Paid parental leave
  • Free Fitness Center Membership
  • Short- and long-term disability & AD&D
  • Hybrid in-office and remote environment
  • Competitive vacation plan, sick days, and personal days
  • Flex holidays
  • Robust holiday schedule
  • Culture events throughout the year
  • Continued education and training

If MindHandle sounds like the right fit for you, we encourage you to apply, whether you check all the boxes or not. We’re focused on cultivating a community of people who can grow with us, and you might be the person we’re looking for, even if you don’t realize it yet!

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