Inbound Marketing Specialist (Hubspot)
Full-Time
Based in Dallas, TX, USA (Remote OK)
Department: Digital Marketing
Hiring Manager: Maria Colaluca, Head of Digital Marketing
Do You Mind?
At MindHandle, we’re doing something that’s never been done before: Building brands from the inside-out. We’re a collection of storytellers who believe it’s about time employees get the same attention as consumers. That’s why we specialize in internal communications, turning up the emotional quality of creative advertising and marketing that reaches employees. With this mindset, we’re adding tremendous value to organizations like Nothing Bundt Cakes, Topgolf, Raising Cane’s, Frost Bank and more.
Values-Driven Ad Agency, Building Brands on Culture
Our story is about so much more than what we do for our clients. It’s about what YOU can do HERE. By choosing to work at MindHandle, you’re aligning yourself (and your work) with our values and promises, and you can expect the same from others around you.
Who You Are:
Do you love creating inbound marketing campaigns that support overall marketing strategies leading to clients’ growth? Part strategist and part hands-on HubSpot guru, you will leverage inbound marketing methodologies and best practices to ideate and develop monthly campaigns that continue to move the needle for our clients. You think outside of the box and understand that inbound methodologies can easily translate from external marketing activation to internal communications activation.
What You'll Do:
- Plan, develop and execute digital marketing programs and campaigns using inbound and content marketing methodologies
- Set KPIs and SMART goals that align with client’s business and marketing objectives
- Provide insight and recommendations to continuously improve campaign performance
- Use HubSpot to build, deploy and monitor marketing programs, such as engagement and nurture campaigns, trigger and batch email campaigns, and
webinars - Work with brand management and creative teams to build out monthly content calendars that align with marketing goals
- Build out campaigns, automated work flows, emails, blog posts, landing pages, content offers (white papers, e-Books, etc) and social media posts in HubSpot Marketing Hub
- Support client sales team with CRM and Sales Hub management
- Onboard new clients with CRM setup, integration and/or imports
- Utilize SEO best practices to optimize campaigns, blogs and websites
- Implement inbound marketing best practices and ensure proper end-to-end testing of programs prior to launch
- Establish and deliver inbound reporting, dashboards, and analysis on program performance, conversions, attribution, and effectiveness
What You’ll Need
- Bachelor's degree (preferably in Marketing)
- Strong Digital Marketing background with 2+ years of inbound or content marketing strategy
- Proven track record of HubSpot campaigns delivering strong ROI
- Deep knowledge and hands-on experience with HubSpot Marketing Hub, Sales Hub and CRM
- Strong understanding of current online marketing concepts, trends, strategies and best practices
- Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
- Familiarity with the following is a plus: Google Analytics, Google Search Console, SEMRush, Spyfu, SimilarWeb, MOZ or AdWords
- Experience with on-page and off-page SEO
- Creative, open-minded and enthusiastic about seeking new solutions to challenges
- Comfortable multi-tasking and eager to take on more projects
- Experience working with B2B sales organizations as it relates to successfully executing campaigns, gaining stakeholder alignment and gathering feedback
- Working knowledge of HTML and CSS
- Strong analytical skills with experience in reporting and data analysis
What You Might Also Bring
- Some design chops with proficiency in Photoshop and web-optimized graphics
What We Offer
MindHandle is committed to fostering an inclusive and flexible environment that encourages team members to thrive – both at work and outside of it. We care about you, your health, your future, and the people you care about. That’s why we provide the following benefits:
- Medical, Prescription, Dental and Vision Coverage (several options)
- Health Savings Account (with company contributions)
- 12 Paid Holidays per Year + 4 Flex Paid Holidays
- Paid Time Off (independently manage your sick, vacation and personal days)
- Paid New Parent Leave (for new mothers and fathers, whether by birth or adoption)
- Short- & Long-Term Disability + AD&D (insurance provided at no cost to protect your income)
- Optional Office Space (conveniently book desks and conference rooms)
- Free fitness center membership
If MindHandle sounds like the right fit for you, we encourage you to apply, whether you check all the boxes or not. We’re focused on cultivating a community of people who can grow with us, and you might be the person we’re looking for, even if you don’t realize it yet!
